Full Name
Lia Easler
Job Title
AVP, Life Emerging Distribution
Speaker Bio
In this role, Lia is responsible for developing and executing business strategies to extend the reach of life insurance to new, potentially non-traditional distribution partners. She is also accountable for deepening existing relationships and the creation of a holistic strategy for our direct retail life insurance business.
Lia began her career with Nationwide in 2006, leading regional call center operations in Canton, OH. Over the past 14 years, Lia held roles of increasing responsibility in Property & Casualty Processing and Member Solutions Service prior to joining iNHouse Marketing Operations in 2015. She also led the Employee Benefits P&L with a focus on streamlining operations and implementing technologies to improve profitability.
Prior to joining the company, Lia was Vice President of Customer Satisfaction at Bank of America. She also led various MBNA call center and consumer lending teams in the U.S., Canada and United Kingdom prior to its acquisition by B of A.
Lia graduated from Case Western Reserve University with a Bachelor of Arts degree in English. She also has expertise in organizational change management (Nationwide), Six Sigma (University of Akron) and executive leadership (Case Western Reserve University). Lia also holds the Series 6, 26 and Accident & Health licenses.
Service to others is a priority for Lia and she currently serves on the board of the New Directions Career Center which supports women in career transition. She is also a member of Alpha Kappa Alpha Sorority, Incorporated, which affords several opportunities to serve the community. Lia is the immediate past president of the AWARE Associate Resource Group (ARG), and actively supports other ARGs.
Lia is a Cleveland, Ohio native and enjoys spending time with her husband, Todd and cheering on their two children, Jada and Quentin in basketball, lacrosse and track.
Lia began her career with Nationwide in 2006, leading regional call center operations in Canton, OH. Over the past 14 years, Lia held roles of increasing responsibility in Property & Casualty Processing and Member Solutions Service prior to joining iNHouse Marketing Operations in 2015. She also led the Employee Benefits P&L with a focus on streamlining operations and implementing technologies to improve profitability.
Prior to joining the company, Lia was Vice President of Customer Satisfaction at Bank of America. She also led various MBNA call center and consumer lending teams in the U.S., Canada and United Kingdom prior to its acquisition by B of A.
Lia graduated from Case Western Reserve University with a Bachelor of Arts degree in English. She also has expertise in organizational change management (Nationwide), Six Sigma (University of Akron) and executive leadership (Case Western Reserve University). Lia also holds the Series 6, 26 and Accident & Health licenses.
Service to others is a priority for Lia and she currently serves on the board of the New Directions Career Center which supports women in career transition. She is also a member of Alpha Kappa Alpha Sorority, Incorporated, which affords several opportunities to serve the community. Lia is the immediate past president of the AWARE Associate Resource Group (ARG), and actively supports other ARGs.
Lia is a Cleveland, Ohio native and enjoys spending time with her husband, Todd and cheering on their two children, Jada and Quentin in basketball, lacrosse and track.
Speaking At
